R K Swamy BBDO to handle Nomarks' creative duties

MUMBAI: RK Swamy BBDO has won the creative mandate for Nomarks range of skin care products.

Soon after bagging the account, the agency conducted a research with teenagers and has come up with a TVC and print creatives for the first campaign - ‘Teenocracy‘.

The campaign revolves around the lives of teenagers and their freedom of choice. The first TVC is currently on air. 
RK Swamy BBDO senior partner Sunil Kukreti said, "Targeting teens is a very exciting prospect as they are a unique consumer in many ways. The product concept itself is so powerful and we have developed an equally persuasive and exciting communication programme across 360o."

Ozone Ayurvedics‘ Nomarks, known for its marks removal products, is now making a foray into the women‘s beauty care segment with its age specific products like Nomarks youth and Nomarks 25+.

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