R K Swamy BBDO executes 360 campaign for LIC

MUMBAI: Targeting consumers who are either under-insured or have taken no insurance at all, Life Insurance Corporation (LIC) has launched a new multi-media campaign for its ‘Jeevan Saral‘ insurance plan.

Conceptualised and executed by RK Swamy BBDO, the 360 degree campaign will run till March 2010 across press, television, outdoor and the internet.

The print ads will be seen across 12 languages while the TVCs will be aired in 10 languages on all major satellite channels and Doordarshan.

The outdoor campaign exhibited on hoardings and kiosks will target places like railway stations and bus stops while internet banners will be hosted on all major portals.

Said R K Swamy BBDO senior partner KV Sasidharan said, "The brief from the client was very clear - create awareness about LIC‘s Jeevan Saral insurance plan with emphasis on how simple it is to choose the monthly premium and hence your life cover. Simplicity is best conveyed through children and their actions and this inspired us to create the Gola campaign."

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