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Quick Heal ropes in Quadrant as creative partner

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MUMBAI: Following a multiagency pitch involving as many as 25 contenders, Quadrant Communications has bagged the creative mandate for Quick Heal Technologies. The agency‘s Pune office will be handling the account.

Industry grapevine pegs the size of the account in the range of Rs 100 to 120 million. The computer anti-virus had never hired an agency to handle its creative duties before.

It has been learnt that Adfactors PR will be in charge of the public relation duties for the brand and the search is still on for Quick Heal‘s digial and media partners.

Quick Heal is headquartered in Pune and was founded in 1993. It manufactures anti-virus software and as of today employs more than 450 people in 22 branches across India while also operating through a network of dealers and channel partners in more than 50 countries globally.

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