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Quasar consolidates under GroupM

MUMBAI: GroupM has joined hands with Quasar to build an integrated digital media agency network.


As per the deal, Quasar will align its media units, Quasar BMS and Blazar, under GroupM Interactions management.


The consolidated agency network will now include the existing brands of both the businesses – Mindshare, Motivator, Maxus, MEC, Quasar BMS and Blazar. 
 
There will not be any change of leadership for Quasar and Blazar. The two agency brands will continue to run independently, but will report to GroupM Interactions head Tushar Vyas.


They will also report to an operating board constituting senior leadership from both Quasar & GroupM. 
 
The alignment will control a major share of India’s digital marketing spends with capability in Social, Creative, Search and Mobile.


Quasar BMS and Blazar are the digital media business units within Quasar. Recently, Quasar TWS, which is the Technology and web solutions unit, was aligned to Possible Worldwide.


The International Business Group (IBG), which is the global digital production unit, has been re-christened as Quasar Primo and will continue to focus on creative and technology development for international clients in partnership with different networks of WPP and direct clients.
 
GroupM CEO South Asia Vikram Sakhuja said, “For GroupM consolidation and leverage are our two mantras. We have been successfully managing several independent media agencies for some years. As the world goes more digital we see tremendous synergies by now aligning Quasar BMS and Blazar into the rest of our digital business. Together we will bring best of class end to end capability in Paid, Owned and Earned parts of Digital Media.”

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