MUMBAI: WPP digital company Quasar has appointed Sourav Dutta as its account director, (West).

In his new role, Dutta will support new business initiatives for Quasar‘s western region and will be the account lead for Travelocity, Tata AIG and Sharekhan.

Based out of Mumbai, Dutta will report to Moneka Khurana, business director - West and would be based out of Mumbai.

Said Quasar Business Director (west) Moneka Khurana, "I welcome Sourav to the Quasar team. He brings along extensive experience at various levels across digital platforms and will play catalyst to Quasar‘s growth with his rich experience across the board."

Dutta is a brand marketing and communications professional with over nine years of cross-industry experience across sectors such as FMCG, Telecom, E-commerce, Services sectors & Online Marketing.

In his previous assignment, Dutta led the online marketing division of Linteractive (Lowe Lintas).