MUMBAI: Quadrant Communications has bagged the advertising and communication duties of Balaji Telefilms‘ Institute of Creative Excellence (ICE).

Balaji Telefilms CEO-New Media Punyashlok Bhakta said, "There were five agencies that had pitched for the account. Of these, we felt that Quadrant had the right mix of excitement towards and understanding of the various businesses, passion for and pride in their work, and the willingness to go the extra mile. We were looking at a single agency to work across all our businesses within the Media & Education space. Hence, the pitch was to understand, assess and fix on an agency that can partner with us across businesses."
 
Quadrant Communications President and chief executive Rajan Narayan said, "Quadrant won the account after a multi agency pitch in which the Agency presented a brand campaign for ICE based on a sound insight and out of the box creative thinking."

ICE provides courses in all major specializations like acting, cinematography, direction, editing, production, scriptwriting and sound.