MUMBAI: Quadrant Communications has bagged the creative duties for Alliance Tire Group and TBZ Nirmal Zaveri.

The account size of both the businesses together is valued at Rs 100 million.

While Quadrant Communications pitched against four other agencies for the Alliance Tire Group account, there was no formal pitch for the TBZ Nirmal Zaveri account. 
 
"We had worked with TBZ Nirmal Zaveri from 2005 to 2008. Last year, the company didn‘t focus much on media and hence we parted ways. With media again becoming their focus, they approached us," says Quadrant Communications CEO and president Rajan Narayan.

For the Alliance Tire Group account, the company would be handling the communications for the brand in India. The agency would mainly be using print, outdoor and events as part of its media mix for the accounts.
 
For the TBZ Nirmal Zaveri account, the target is to reach the premium clients. "TBZ Nirmal Zaveri caters to a niche segment. We will be targeting the premium customers. Also, we will be promoting the company‘s premium silver brand ‘Shaze‘. We will focus on one to one marketing for this business," adds Narayan.