Quadrant bags creative duties of Paranjape Schemes

Quadrant bags creative duties of Paranjape Schemes

Quadrant Communications

MUMBAI: Quadrant Communications has bagged the creative duties of real estate developers Paranjape Schemes.

According to market sources, the account size is pegged at Rs 40-50 million.

The mandate was given following a multi-agency pitch.

Two years back, the creative agency had worked on the developer’s launch project in Pune for a year.

Paranjape Schemes have in the past developed large parts of the Mumbai suburbs. After a gap of some years, they are re- entering the Mumbai market.

Quadrant Communications President and CEO Rajan Narayan said, “Paranjape appreciated our work in Pune and were impressed with our approach for Mumbai market as well. We are very excited about the win and looking forward to work with them again.”

Narayan also stated that currently they are working on a project called Royal Court.