MUMBAI: Sony Pictures Entertainment Networks – Asia (Spena) has appointed Qmedia, a Qatari-based media house, to represent its ad sales interest in the Middle East with immediate effect.
 
Qmedia will be responsible for packaging advertising and sponsorship solutions to Middle Eastern companies looking to expand their presence in the Asia region, through the eight networks under Spena: Spena’s own pay-TV channel brands AXN, AXN Beyond, Animax and Sony Entertainment Television, as well as third-party channels brands that Spena represents including AETN All Asia Networks’ History, The Biography Channel, Crime and Investigation Network and History HD. 
 
Spena senior VP, GM Ricky Ow says, “With the increasing presence of Middle Eastern interest in Asia, it is apt time for us to have representation there to service the needs of companies wishing to reach out to viewers in Asia. Our bouquet of channels comprising some of the most popular general and factual entertainment TV destinations will provide the best possible one-stop solution for brands looking to reach their desired audience in this region.”
 
Qmedia is a media house founded in 2004 to provide media tools for premium audience delivery, representing a number of regional televisions, radio channels, magazines and newspapers in Qatar and the wider Middle East.