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Q3 internet ad spends in US up 18%

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MUMBAI: In the third quarter of 2012, US internet advertising revenues reached $9.26 billion, according to the latest figures released by the Interactive Advertising Bureau (IAB) and PwC US. These figures show an 18 per cent climb year-over-year, in comparison to Q3 2011‘s $7.8 billion and a six per cent increase over Q2 2012 figures of $8.72 billion.

The report it sponsored by IAB and is conducted independently by the New Media Group of PwC. The data for the research was compiled directly from information supplied by companies selling advertisements on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising.

IAB president and CEO Randall Rothenberg said, "These historic investments in interactive point to the strong results that marketers are receiving from digital marketing. It is a highly effective medium for interacting and engaging consumers, who are no longer passive, but are active participants in contemporary media online, through social media, and on-the-go with mobile."

IAB senior vice president, research, analytics and measurement Sherrill Mane said, "Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media."

PricewaterhouseCoopers LLP partner David Silverman said, "This uptick goes beyond a significant year-over-year increase at 18 percent, and also shows a climb from last quarter as well. Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4."

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