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Push Integrated to handle creative biz of Celebrity Cricket League

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MUMBAI: Celebrity Cricket League (CCL) has awarded its creative duties to Push Integrated Communications for 2013.

The mandate includes creative development and execution of the advertising campaign across multiple media platforms.

This year CCL will be telecast on the Star network. Eight channels of Star in eight languages will take this league to the audience. Starting 19 February, the league will air at 10 March.

According to the official communiqu?, CCL is Rs 3 billion super league and the advertising spends will be in the region of Rs 100 million.

Push Integrated MD and CEO V.A. Shrikumar said, "CCL is the next generation entertainment. It will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry".

CCL founder and managing director Vishnu Vardhan Induri said, "CCL is larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Blockbuster appeal of the competition. Their creative visualisation and ability to dovetail the communication idea into different media platforms is truly noteworthy".

CCL is a 20-20 league cricket property involving stars from the feature film fraternity. It is a competitive league involving teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. Two new teams have been added from the Marathi and Bhojpuri regions.

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