MUMBAI: Newly-formed Purple Spinach Communications, owned by former Ignitee SVP Sandy Pinto, has entered into a pact to handle Niche Events & Promotions‘ creative work.
 
Says Niche Events owner Sylvester Chaves, "Our endeavour has always been to provide multiple solutions with a focused approach hence the collaboration adds value to our clients. We were on the lookout for the right partner to build on our strengths. And we have found that in Purple Spinach. Our core focus remains the same: events, activation and promotions."
 
Added Pinto, "Niche Events and Promotions will be the perfect foil for our holistic approach to communication. Be it in terms of offering 360 degree solutions to clients, contributing to the strategic output and even complementing our creative efforts. It‘s a strategic tie up so it will move beyond revenue sharing to knowledge and talent. The idea is to leverage on each other‘s core competencies."
 
Some brands that Niche has in its kitty include The Bayer Group of Companies in India, Tata Teleservices (Tata Indicom & Tata DoCoMo), Tata AIG Life, Siemens India, Force Motors (A Bajaj Group company), Roche Diagnostics India, Tata Steel Ltd., Nilkamal Plastics Ltd. (the furniture division), Sandoz India, DuPont India, Premier Automobiles, BOC India Ltd., Axis Bank, Ciba Specialty Chemicals, Star Cruises India, ICICI Bank, Dow Chemicals and Nirmal Lifestyle.