MUMBAI: Madison Media group CEO Punitha Arumugam has decided to move on after a 13-year stint with the company.

Arumugam will be joining Google as VP-agency and advertiser relations soon.

A highly placed source has confirmed the development to Indiantelevision.com. "Sam (Balsara, chairman and MD of Madison World) has sent the mail today telling us about Punitha’s leaving the company," the executive said on condition of anonymity.

Arumugam will be serving her notice period till March. She had joined Madison in January 1999 as media services director and then moved up to become COO in 2001.

She was named as chief executive officer of Madison Media West in 2003.

At Madison, she handled clients like Kinetic, the Essel Group, P&G, Godrej and BPL.

Prior to Madison, she has also worked with O&M and Lintas Chennai/Bangalore.

Arumugam was unavailable for comment till the filing of this report.