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Pune Warriors ropes in TVS as team sponsor

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MUMBAI:New IPL entrant Pune Warriors received a shot in the arm with India‘s third largest two wheeler manufacturer, TVS Motor Company, leading as team sponsors.

The deal was stitched together by Creatigies Communications.

"In the recent past, TVS Motor Company has had successful associations with the game of cricket and when Creatigies presented us with this opportunity, we felt that it was a great platform to partner and support a new team like Pune Warriors India, as both of us are go-getters and are passionate about what we do," said TVS Motor Company President - Marketing .H S Goindi.

Sahara Adventure Sports director Abhijit Sarkar added: "TVS has been a home grown successful brand and we at Pune Warriors India are really thrilled with having such a brand as our Lead Sponsor. The values shared by both are similar, youthful, energetic and hungry for success".

The Pune Warriors India is in its first season with the DLF IPL, and is led by the World Cup hero Yuvraj Singh.

"It is wonderful to see both TVS and Pune Warriors India finalise this partnership, as both valued the opportunity each presented," said Creatigies Communications managing director Navroze D. Dhondy. "It‘s always a win-win for both partners when each finds synergy in the other. Both Pune Warriors India and TVS are looking at leveraging this partnership and maximising benefits for the respective brands."

Pune Warriors India, which won its first match, plays all its home matches this season at the Dr D Y Patil stadium in Navi Mumbai.

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