MUMBAI: Puma has announced a long term partnership with Indian swimmer Rehan Poncha.

Poncha will sport Puma accessories and fitness, training and lifestyle apparel for all the key tournaments and will become another key icon in the sport lifestyle brand’s global community.

Being a youth icon and one of the best athletes in the nation, Poncha will feature prominently in Puma’s sports communication as another top tier asset spearheading communication around the marketing campaigns.

Having unveiled the new Fitness and Lifestyle range at Puma, Poncha said, “I am very excited about this new partnership with a brand like Puma that embodies youth, fun and passion. This brand has a great attitude and has some very exciting plans ahead, which make me feel privileged and excited to be an ambassador for many years to come.”

Puma India MD Rajiv Mehta said, “We are delighted to welcome Rehan Poncha to the Puma family. With his pace and skills, he has made an impressive start in his career that speaks volumes for his ability and determination to succeed."