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Pulp designs Philips Avent's breastfeeding awareness campaign

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MUMBAI: Royal Philips, a leader in healthcare technology, recently rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also introducing solutions to prolong breastfeeding as much as possible.

Philips Avent has rolled out a digital film that focuses on the bond between a mother and child and how mothers can empower themselves to ensure that their babies get the best nutrition.

It highlights how new mothers can strike a balance between their personal and commitments without comprising on the nutrition of their young ones through modern healthcare solutions for assisted breastfeeding.

Philips India director - health & wellness - personal health Dipanjan Chakraborty said: “We believe that a healthy start is a healthy future."

Pulp Strategy MD Ambika Sharma said, “The healthcare solution brings out the nuances of a little spoken about subject to start conversations across the country.”

According to World Health Organisation, a child must be breastfed for six months, with continued breastfeeding supplemented by the desired complementary food for up to two years of age.

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