MUMBAI: Publicitas Digital has signed an exclusive sales partnership with leading global online travel company Orbitz Worldwide in India.

Under this partnership, Publicitas Digital will provide Orbitz digital expertise and access to their sales network to help Orbitz enter the Indian market.

Publicitas Digital in India enlarges its digital media portfolio with Orbitz Worlwide. It will with immediate effect sell Orbitz Worlwide digital inventory to advertisers in India aiming to reach foreign tourists.

Orbitz Worldwide Vice President Josh Winkler said, "Orbitz is pleased to partner with Publicitas as we enter into a new market with tremendous growth potential. Publicitas offers an extensive sales network coupled with a deep understanding of the local market, so we look forward to leveraging their expertise throughout the course of this partnership."

Publicitas Digital India and Asia COO Namita Sahu added, "Travel advertisers are looking at catching the attention of their audience at the decision making stage. This is the best contextual environment where an Indian advertiser looking to connect with the foreign tourists can promote their offerings. With this partnership we have further consolidated our position in the Indian market to provide our advertisers a one stop shop for all their communication needs to reach out to the discerning travellers."