MUMBAI: Publicitas Digital in India has been signed on by China based online travel information website Qunar.com as its exclusive representative in India. It will exclusively sell the digital advertising space of Qunar.com on a domestic and international level with immediate effect.

Qunar (meaning ‘where to go‘ in Mandarin) is a search engine designed to help travellers compare air ticket and hotel room prices, and to provide other travel-related information. Users are able to access travel products provided by airlines, hotels and travel agents, and choose the best deals for themselves.

Qunar.com senior sales director Michelle Ong said, "Qunar being the largest travel site in China, we have seen tremendous interest from travel brands globally to market themselves on our site. India being one of the fastest growing travel destinations for Chinese travellers, we were seeking to appoint an India based partner with strong local presence, history, resources and recognition by brands /media agencies within India. After in-depth evaluations, we came to a conclusion that Publicitas excelled in all the criteria that we‘re looking for with impeccable sales house qualities. Together, we‘re confident our synergy will surely bring to the table the best tailored-made solutions for each client‘s needs in India that aims to reach out to the most digital-savvy, affluent, Chinese travellers."

Publicitas India and Asia CEO Marzban Patel said, "The media landscape in China is not easy to navigate. Publicitas has over a decade invested in building competencies to assist its clients reach their audiences in China. We now have fully trained multilingual staff in Beijing and Shanghai that work with our offices around the world to deliver the right target audience across media platforms. Our partnership with Qunar in India is important as it will enable Indian companies, tourism boards and tour operators reach the Chinese travel market with ease."