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Publicis Worldwide COO to deliver ad keynote at Mipcom

MUMBAI: Publicis Worldwide COO Richard Pinder will deliver the advertising keynote address at the television trade event Mipcom on 5 October.


The 25th Mipcom entertainment content market will take place at Cannes from 5-9 October.













Pinder‘s speech at this year‘s conference, playing on the theme Rethinking your Business, will be on ‘Contagious Ideas that Change the Conversation‘.


He says, "Content providers’ expertise is centred on their own products and properties. Advertising agencies are aggregators and overviewers and need people to create ideas without having to worry about how to produce them. It is time for us to get to know each other and change the conversation between us, just as we must for our clients’ brands."


Adds Reed Midem acting television division director Laurine Garaude, "All of the distribution solutions, whether they are traditional or digital, will increasingly need a strong advertising partner in order to succeed in a cross-platform world and advertising agencies need to find new ways of reaching their brands’ consumers. An eminent expert in the advertising world, Richard Pinder will share his experience and vision with Mipcom delegates and we are thrilled to welcome him."


Added Reed Midem acting television division director Laurine Garaude, "All of the distribution solutions, whether they are traditional or digital, will increasingly need a strong advertising partner in order to succeed in a cross-platform world and advertising agencies need to find new ways of reaching their brands’ consumers. An eminent expert in the advertising world, Richard Pinder will share his experience and vision with Mipcom delegates and we are thrilled to welcome him."


Richard Pinder stepped up to take sole leadership of the Publicis global network in May 2009. He is a member of Publicis Groupe’s P12 Management Board and reports directly to Publicis Groupe chairman and CEO Maurice Lévy. He was appointed Publicis Worldwide COO in October 2006 and has been part of Publicis Groupe since its acquisition of Bcom3 in 2002.

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