MAM

Publicis to also look at inorganic growth to double rev in India by 2015: Naouri

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/30/Publicis%20Group_0.jpg?itok=9oUgdZjV

MUMBAI: Publicis Groupe chief operating officer Jean-Yves Naouri has set himself a stiff target. The 53-year-old South African, tipped to take over as chief executive officer of the third largest communications group in the world after the retirement of Maurice Levy, is aiming at doubling the agency‘s growth in two of the fastest-growing ad economies of the world.

Naouri, however, feels that he can grow faster in China than in India. “We plan to double our size in China by 2013. And we are well on our way to doing that. In India, we will be able to double our size by 2015,” he tells Indiantelevision.com.

Faced with a slowdown in the matured ad economies of the world, Naouri needs to be aggressive in the other markets. “We are working towards two things. We are getting aggressive on digital. Our other focus is on the fast emerging markets. We have already trebled our size in Brazil,” he avers.

Naouri feels that there is a lot of potential in India and the time is not far when the world will see what this country is capable of. “Publicis surely will be there when this happens.”

Publicis has started shopping in India to strengthen its presence in a market that is led by WPP. The agency has made four acquisitions in India over the last one year, three of them being in the digital space. The first to be gobbled up was Indigo (April), followed three months later by Resultrix. The Paris-based media communications conglomerate has just announced two more acquisitions: digital marketing agency iStrat and marketing consultancy firm Marketgate.

"We are looking at both inoganic and organic growth in India. We see opportunities in acquisitions," says Naouri.

But doesn’t he agree with WPP CEO Martin Sorrell’s recent comment about valuations in India being economically extravagant? “Maybe he is speaking for himself. We do not have exorbitant valuations. We are known for being very conservative. Despite not being the highest bidder on several occasions, we have been able to consummate deals just because they wanted to join us. So I do not concur with Sorrell’s assessment.”

Naouri also refuses to concur with the WPP boss’ assessment that India lacks self confidence. “I am very positive about India. And I feel that when you look at the potential and look at the talent, one should be excited with all the opportunities that India is showing.”

India’s sluggish GDP growth rate of 5.3 per cent does not dampen Naouri’s bullish view on India. “We do not hold a dismal sentiment. We are cautiously optimistic. When you look at the rest of the world, some countries would dream to have a five per cent growth. I am not saying that things are easy for everybody in India. But I would say it’s manageable,” he says.

Apart from investing in India, Publicis is also focussed on the growth of digital within its operations. The vision is to become a ‘Human Digital Company’. “We have said that digital and the fast growing markets like India, China and Brazil are the co-pillars of our future. And today if those two pillars are contributing 50 per cent of our revenues, our ambition is to take this up to 75 per cent,” explains Naouri.

Publicis’ strategy is to acquire local agencies and align them with its global agencies. This allows Publicis to service the clients of that geography efficiently.

“What is interesting is that we are starting to see the potential to work not only with local Indian clients, but also with Indian companies that have a global ambition. We are extremely excited at this opportunity to work with such clients. We look forward to a time when Leo Burnett and Indigo or Publicis Worldwide and iStrat can partner with and deliver outstanding work for such Indian companies,” says Naouri.

Publicis is also bullish on e-commerce. The company recently entered into a partnership with IBM’s Smarter Commerce Initiative through its consulting-centered interactive agency Rosetta. The partnership combines Publicis Groupe’s deep experience in consumer insights, technology and building a broad eCommerce ecosystem around transactions with IBM’s technology, expertise and business process innovation to serve the needs of today’s Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) who want to align their organisations and purchase decisions around integrated content and commerce.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories