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Publicis India bags creative duties of Netmeds.com

The agency won the bid in a multi-agency pitch.

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MUMBAI: Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market.

The account will be managed by the Mumbai office of Publicis India.

Commenting on the win, Netmeds.com founder and CEO Pradeep Dadhaa said, “For us at Netmeds.com, the health of the nation is a priority, and we are working towards ensuring that every Indian has access to affordable and good quality medicines, no matter which part of the country they are in. We believe that our association with Publicis India is key step towards helping us reach that goal with the right communication. With Netmeds Cup at the offing, we have started 2019 on high note and will continue to create new milestones with our creative collaboration with Publicis India.”

Adding his views, Publicis Capital   EVP Suraj Pombra said: “Netmeds.com comes from a legacy of 100+ years of healthcare. In keeping with evolving consumer needs and leveraging the power of technology & modern logistics, Netmeds.com continues its tradition of serving the nation’s healthcare requirements. We at Publicis India feel honoured to have been chosen by Netmeds.com as their partner through the next part of their journey. The online pharmacy market is seeing increasing action and the category landscape is fast changing - we will be working with what is a fantastic client team through the challenges ahead to help Netmeds.com lead the change.”  

Netmeds.com is a fully licensed e-pharma portal that offers authenticated prescription and Over the Counter (OTC) medicine along with other health products. Netmeds says it is the “first-to-market” to offer a pan-India solution for the quick online purchase and fast delivery of prescription medications and has served more than 3,700,000 customers in more than 610 cities and towns.

Netmeds.com is promoted by Dadha Pharma, a Chennai-based company. The Dadha family’s pharmaceutical experience dates back to 1914, when they ventured first into the pharma retailing business and then into drug manufacturing in 1972.

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