Publicis Healthcare launches in India

MUMBAI: Publicis Healthcare Communications Group (PHCG) has announced its entry into India with the launch of Saatchi & Saatchi Health.
Saatchi & Saatchi Health India is a part of Saatchi Focus, a specialist, knowledge based communications agency operating in India for the last 12 years and working with clients in the healthcare, technology, business and talent sectors.

PHCG Asia Pacific president Ash Kuchel said, "We are delighted to launch Saatchi & Saatchi Health in India under the PHCG network. PHCG is committed to serve the needs of healthcare markets around the world. We are delighted to enter India, marrying our innovative solutions and local expertise in a country that is a catalyst for growth in emerging markets.”
For PHCG, India represents a significant growth opportunity for with rapid growth expected over the coming years. According to the Pharmaceutical Drug Manufacturers’ and Government of India reports, India is the third largest producer of pharmaceuticals in the world and is already a $8.2 billion pharmaceutical market, with growth expectations of 10-14 per cent per year. IMS Health predicts India will add $5-15 billion to the pharmaceutical market through 2013.

Saatchi & Saatchi Health and Saatchi & Saatchi Focus CEO Malavika Harita said, “Our agency vision echoes the PHCG promise of delivering ‘ideas of purpose’. We look forward to collaborating with our new sister agencies, bringing our progressive thinking and outstanding creative ability to the network.”
In addition to the opportunities provided to PHCG by Saatchi & Saatchi Health, this entry into India reinforces PHCG’s growing presence in the Asia-Pacific region. Earlier this year, PHCG launched Beacon Healthcare in Japan and last year, it opened a Publicis Life Brands office in Shanghai.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories