Publicis Groupe posts 7% growth in 2011

MUMBAI: European communications company Publicis Groupe has posted a 7.3 per cent rise in consolidated revenue in 2011 to 5816 million euro compared to 5418 million euro in 2010.

The company’s organic growth was 5.7 per cent in 2011 while in 2010 it was 8.3 per cent, which was a result of a recovery in the market after the downswing in 2009.

The revenue breakdown reveals that advertising contributed to 31 per cent of revenue and media to 19 per cent, while SAMS which includes digital contributed 50 per cent in 2011. in the previous year, advertising made up for 32.6 per cent, media for 20 per cent and SAMS for 47.4 per cent of the total revenue.

Geographically speaking, Latin America recorded the biggest leap in revenue growth at 31.7 per cent (374 million euro in 2011 as compared to 284 million in 2010). The Asia-Pacific region followed with a growth of 11.8 per cent earning 690 million euros this year compared to 617 in 2010. Europe, Africa & Middle East and North America followed with growth rates of 6.3 per cent, 6.0 per cent and 4.4 per cent respectively.

Publicis Groupe chairman and CEO Maurice Levy said, "In a context of sovereign debt crisis and economic slowdown, Publicis has not only outperformed the market, more remarkably it has improved on its own outstanding performance of 2010. The Group’s margin, which has improved very satisfactorily, is back on the 16% mark while we continued investment in technology and talent. We have continued to pursue our strategy of making targeted acquisitions in digital communications and high-growth countries.”

Publicis would take a cautious yet confident stride towards 2012, Levy added.

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