MUMBAI: Axis Bank has appointed Publicis Groupe‘s digital marketing agency, Digitas India, as their digital AoR.

Digitas will conceptualise, design and manage Axis bank‘s presence online across the bank‘s verticals and practices.

Axis Bank CMO Manisha Lath Gupta said, "At Axis bank we believe that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. Over a period of time, a good digital strategy will go a long way in creating preference of one service provider over another. We believe that Digitas India is the right strategic partner to help us achieve our aspirations. Digitas will be handling all social media and online creative work for Axis Bank."

Digitas India president Kanika Mathur added, "Working with Axis bank is extremely exciting and challenging for us. We will be using some of our worldwide learning‘s and best practices to create and implement best in class strategies and consumer experiences for Axis bank. These will include helping position new and current services online as well as in social media."