MUMBAI: Publicis Capital, a division of Publicis Communications, has won the creative duties of HPL Electric and Power following a multi-agency pitch that took place in Delhi.

Publicis Capital‘s responsibility will be to take care of the corporate brand as well as packaging design and creative communications for HPL‘s range of products.

The brand‘s spends on above and below-the-line activities are in the range of Rs 150-180 million.

Publicis Capital CEO Hemant Misra said, "The phenomenal growth of HPL is a harbinger of the brand value waiting to be unlocked. I look forward to this opportunity of partnering with the brand owners to take the brand to its rightful place in the consumer space."

HPL joint managing director Gautam Seth said, "We have been aggressively introducing various products and innovations in the market. This made it imperative for us to associate with an agency which understands and connects with our diversified target group. We are excited to partner with Publicis Capital and look forward to create a distinct identity for HPL and for our various products, keeping in mind the essence of the brand."