MUMBAI: Publicis Capital has appointed Lavanya Anirudh Verma as its vice-president.

Based in Delhi, Verma will report to Publicis Capital Delhi executive vice-president and branch head Ashutosh Sawhney. 
 
Verma will be handling agency‘s two businesses - Nestle and United Biscuits businesses.

Publicis Capital Delhi executive vice-president Ashutosh Sawhney said, "The Nestle and United Biscuits relation

ships are among the stronger relationships for Publicis not just in India but globally. It becomes imperative for us to constantly infuse and refresh these accounts with the best talent available. In Lavanya, we have found the right pedigree and passion to spearhead the hugely successful brands in their businesses."Verma moves in from Ogilvy & Mather, where she was client servicing director and independent business director.

Verma started her career with IB&W communications and after nearly one year, she moved to Percept Hakuhodo. A year and a half later she moved to Ogilvy & Mather.
 
In her 12-year stint at O&M, Verma worked on brands such as Dabur, Perfetti Van Melle India, Mint and Dupont.

On her appointment at Publicis Capital, Verma, said, "I am excited about the opportunity at Publicis and their philosophy of contagious ideas that change the conversation. Of course, getting a chance to head the Nestle business is what sealed the deal."