Publicis, Capital Advertising form Publicis Capital

MUMBAI: In a move to consolidate their operations nationally and leverage complementary strengths, Publicis and Capital Advertising have announced the formation of Publicis Capital.

This new entity will be a consolidation of Capital Advertising and Publicis India, bringing together the personnel and clients of both the agencies.

Sunil Sachdeva and Prasad Subramaniam, founders of Capital Advertising, will take joint chairmanship of Publicis Capital.
Hemant Misra, currently Publicis India CEO, will be the chief executive of the new entity.

Publicis Capital will partner an array of clients that include Apollo Tyres, Beam Brands, Carrefour, Escorts, Fidelity Asset Management, Hewlett Packard, IFFCO Tokio, L‘Oreal, Maruti Suzuki, Nestle, Sanofi-Aventis, United Biscuits and Voltas.

Headquartered in Delhi, Publicis Capital will have a team of over 150 people. It will also have an office in Mumbai.
Making this announcement, Publicis Asia Pacific CEO Kevin Ramsey said, "This is a move to leverage all our talent and resources in order to add potent strength to our operations in India. Publicis Worldwide has the privilege to partner some of the leading companies of the world - for most of whom India has already become a key market. We are a network that has been built from the ground up - we are thus equally committed to our local clients especially in an increasingly important market like India - for which our own ambitions are very high. By consolidating Capital and Publicis India - we hope to optimally leverage the rich Indian heritage that Capital brings together with Publicis India‘s well established ability in partnering our global clients."
Added Publicis South Asia CEO Nakul Chopra, "We are one of the youngest networks in India. Delhi is already a critical market that grows in importance by the day. This consolidation will add immense strength to our operations and will equip us to not only offer much more to our clients but also to realise our own fierce ambitions for India and for Delhi. Hemant has done a sterling job with Publicis India over the past three years and is the perfect person to head this new endeavour."

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