Publicis brings in Bobby Pawar, Partha Sinha & Ambika Srivastava

MUMBAI : Big man Bobby is back. Bobby Pawar that is. Publicis Worldwide today announced that Pawar has joined the agency as director, chief creative officer ? south Asia.

Pawar as readers may recollect was the fall guy in the JWT-Ford Figo scam a couple of months ago.

He brings with him oodles of creative experience right from his days as a copywriter at Tara Sinha McCan Erickson, then on to Ogilvy in Mumbai and New York and then Mudra and finally his last stint at JWT where he was managing partner & CCO.

He is reportedly replacing vice-chairperson and national creative director Ashish Khazanchi, who is moving on.

Publicis also announced other hires: Partha Sinha ? who is being pushed upstairs from his managing partner position at group agency BBH - as director, chief strategy officer South Asia; and media vet Ambika Srivastava as director, marketing and new business - India.

 The three will also be on the Publicis India management board and will report to CEO, south Asia Nakul Chopra. With Sinha moving on to Publicis from BBH India, his replacement at the agency is senior strategy director Sanjay Sharma who has been redesignated as planning head.

These announcements were made by Publicis Groupe chief operating officer & executive chairman Publicis Worldwide Jean-Yves Naouri . Both Naouri and Chopra said that they were glad to strengthen the leadership team at Publicis Group in India with these additions, and that clients will draw the benefits of the value they bring to the table.

Chopra was reportedly eyeing Pawar as a leadership hire much before the entire Ford Figo incident broke out.

Publicis global creative director Erik Vervroegen believes that both Partha and Bobby make for a very potent team and that Bobby can take the group?s creative product to the next level.

And what does the duo have to say? Quoting them from the press note issued by Publicis: ?We have been wanting to work together as a team for some time now ? Publicis has provided us the perfect platform to do so. Brand communication in today?s world has changed substantially ? thinking and creativity need to be more concurrent and seamless ? we want to approach it that way. Being involved from the root of the problem to the final delivery of the solution is the best way to add value to a brand.

And finally, Ambika Srivastava. Said she in the press note: ?I am excited about my new role. For me it is literally ?back to the future? where in today?s environment paid, earned and owned media are bringing complete perspective to a client?s business. And this is a great way to Lead the Change."

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories