Publications see growth in total readership; ToI leads English dailies chart

MUMBAI: After posting a major downfall last season, the second round of IRS 2009 suggests that total readership in India is again on an upswing.

While the Times of India leads the English dailies herd with a total readership of 13.53 million in round 2 (3.34 million in 2008 R2), Dainik Jagran reigns the rooster with 54.79 million of the total readership among Hindi dailies.
Apart from ToI, the other English dailies that have registered growth are Deccan Chronicle with a total readership of 2.91 million in R2 (2.82 million in 2008 R2) and DNA with 1.53 million of the total readership pie as against 1.34 million in 2008 R2.

The other English dailies that have made it to the top ten list are The Hindu, The Telegraph, The Economic Times, The New Indian Express, Mid-Day and Mumbai Mirror. 
Amongst the Hindi dailies, Hindustan and Navbharat Times dailies have also revealed growth in total readership. While Hindustan‘s total readership has risen to 27.94 million in R2 (26.63 million 2008 R2), Navbharat Times has shown its total readership grow to 5.37 million in R2 (5.18 million in 2008 R2). The other publications that are part of the top ten list are Dainik Bhaskar, Amar Ujala, Rajasthan Patrika, Punjab Kesari, Aj, Prabhat Khabar, Nava Bharat (Mah/Chh).
Amongst the Bengali dailies, Ananda Bazar Patrika tops the chart with a total readership of 15.34 million in 2009 R2 (1.539 million in 2008 R2). This is followed by Bartaman (7.99 million in 2009 R2) and Sangbad Pratidin (3.96 million in 2009 R2).

While Lokmat (23.24 million in 2009 R2) is the top daily in the Marathi category, Eenadu is the top Telugu daily (14.66 million in 2009 R2).

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