MUMBAI: PSI India, a division of global airports advertising agency Posterscope group, has decided to move beyond airports by including International OOH campaigns in its services.

This initiative is in line with PSI Worldwide‘s strategy and in keeping with the needs of Indian clients going global, the company said.

With this, PSI India becomes the first agency in country to offer International campaigns on airports. It also offers brands to implement campaign worldwide through a single window in India. PSI said that it will make use of Posterscope‘s worldwide network of over 800+ people to ensure world class campaign across the globe.
 
PSI global CEO Liz Jones said, "PSI is a world leader in Airports advertising and in International campaigns across all OOH media environments and formats. India is likely to be a leading market in the years to come and because of the tremendous success of Posterscope in India, we launched PSI India for airports. Now that PSI India has been so successful in airports, we feel it‘s the right time to expand our service to all global campaigns, across formats, particularly with so many Indian companies now going global."

Posterscope Group India MD Haresh Nayak said, "Our market knowledge enables us to give informed, insightful advice on the suitability of media selections, how much they are worth, and how to drive maximum value out of a budget. We use our scale, our relationships with media owners, our leadership in our field and our insight, to ensure that accountability and buying efficiencies are at the heart of what we deliver to our clients."

PSI and Posterscope are part of Aegis Media India group that also includes Brandscope, Hyperspace (Retail), Carat- media communications specialist and Vizeum.