MUMBAI: BBDO‘s CRM, digital and data arm Proximity India has appointed Dinesh Swamy as the creative leader.

Swamy moves in from Law & Kenneth where he was working as the creative director- digital.

He will report to BBDO India chairman and national creative director Josy Paul.

Confirming the news to Indiantelevision.com Paul said, "Dinesh will take our philosophy of advertising ahead and explode it in the digital world. He will look after the social media, mobile and online activities."

Swamy began his digital journey as a web and graphic designer. In his career, spanning over 13 years, he has worked for brands such as Mercedes Benz, Emaar, Idea Cellular, MTV, Honda, Reliance Mobile, LIC, Volkswagen, Parle, Renault and Hero Motocorp. Prior to joining Law & Kenneth, he had also worked with Tribal DDB India, Flip Media and Red Apple Communications.