MUMBAI: In a bid to promote its autumn-winter men’s collection in Andhra Pradesh, Provogue has launched a new advertising campaign in the region. The company has also roped in Mahesh Babu as the new brand ambassador for the state. 
 
On being appointed as the brand endorser for AP, the Tollywood superstar said, “It is a brand that has redefined fashion in India It has always led the market with its innovative designs. It’s a brand with which the youth identifies and associates.”
 
Provogue’s autumn-winter men’s collection is for the young edgy individual, metro sexual and the fashion conscious executive.