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PromaxBDA 2011: Viacom18 wins maximum gold

MUMBAI: Viacom18 Media has emerged as the clear winner, with seven gold and seven silver, at the PromaxBDA Awards.


Nick got the maximum, winning four gold and two silver for the network, followed by MTV India that bagged three gold and four silver, while Vh1 took home one silver.


Multi Screen Media with 15 metals was ahead of Viacom18 in terms the total number of trophies won, though it could manage to win five gold.


Sony did the trick for its mother network with three gold and four silver, followed by Max with two gold and five silver, while Pix took away one silver.
 
Though Star India was behind MSM in terms of the total awards won, the network won equal number of gold: five.


For Star India, Channel [V] collected a total of three gold, while Hindi GEC Star Plus bagged two gold and Star World followed with two silver.


Zee Entertainment Enterprises won three gold and two silver.


Zeel won two gold for Peepli Live in the category of best comedy promo and best movie promo, while Zee Studio‘s Godfather saturdays - animation won a gold in the best print campaign.
 
Nick hit the jackpot with its intelligent positioning. The kid’s
channel won four gold for the campaigns of Lets Just Play - Bahar Nikal, (best children‘s programme promo); Celebrate Independence Day - Make A Difference (best public service announcement); Nick - Marriage, Vadapav and Space (best on air branding design) and Nick Vada Pav (best on air ident design (out of house)).


MTV India’s flagship show, Roadies delivered with Roadies 8.0 getting best promotional campaign award and Roadies 8 Journey Packaging winning best programme title sequence.


CNN IBN’s State Of The Nation made its mark by winning two gold in the categories of best news/current affairs promo and something for nothing.
 
The Promax/BDA Awards that recognise excellence in on-air promotion, branding and advertising, also awarded two gold to ESPN Star Sports, for their campaigns of Formula One 2010 (best sports campaign) and Cricket World Cup 2011 "Sachin Dil Se" (best holiday/seasonal/special event promo).


No awards were given in the category of best on air ident design (in-house), according to the PromaxBDA 2011 winner‘s list.

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