MUMBAI: Bollywood actor Priyanka Chopra has been appointed by Pernod Ricard India as the brand ambassador for Blender‘s Pride Fashion Tour (BPFT) 2012.

Chopra will feature in a multimedia campaign for BPFT shot in black and white by photographer Bharat Sikka.

With an amplified media campaign, the Blenders Pride Fashion Tour is confident of setting the pace in the Indian fashion calendar once again. As event ambassador her stylish persona and global fashion sensibilities will be a "super attraction", the company said.

Pernod Ricard India VP-Mmarketing Bikram Basu said, "The Blenders Pride Fashion Tour is about style, confidence, and attitude. Priyanka Chopra mirrors this instinctively and very naturally. BPFT, in its eighth edition, is a benchmark in the Indian fashion calendar. It extends across six cities and talks to consumers on style, design and skill; showcasing the finest in their profession."

The designers of Blenders Pride Fashion Tour‘s 8th edition includes Ashish N Soni, Asmita Marwa, Gaviin Miguel, Mandira Wirk, Nandita Mahtani, Neeta Lulla, Nida Mahmood, Pankaj & Nidhi, Raghavendra Rathore, Falguni & Shane Peacock, Shantanu & Nikhil, Vikram Phadnis and Wendell Rodricks.