MUMBAI: Samsung India has launched nine new models in its top loading washing machines category with 6.2kg - 7.5kg capacity.

The company has also signed up Bollywood actress Priyanka Chopra as its new brand ambassador for its home appliance products.
 
The products aim to ensure long lasting germ-free, stain-free and odour-free clothes. “The new 2010 washing machine has been developed keeping in mind the needs of Indian consumers," says Samsung India deputy MD Ravinder Zutshi. "This product range is differentiated on account of its superior performance and water saving features."

"Talking about Chopra‘s role he adds," “Priyanka Chopra will spearhead our advertising campaign for the new top loading washing machine range this festival season. Going forward, we will be associating with her for our advertising /communications of other Home Appliance products as well. Priyanka’s blend of spirit and style, success and charm match strongly with the Samsung brand, which prides itself on its innovation and superior products. Also Priyanka’s dynamism combined with our brand expertise will help us present our products in different, innovative ways to consumers.”
 
Samsung has introduced its ‘Eco Storm’ technology in its 7.0 kg and above Top Loading Washing Machines for better wash performance and less water spending. The ‘Inner Care Storm’ feature generates a powerful multi-directive water wave for better washing performance and less tangling while the Outer Power Storm creates stronger water flow to effectively scrub off dirt, greasy stains and detergent residue in the fabric. 
 
The Eco Storm’s center Twist Pulsator rotates in opposite directions to make hand rubbed effect. The two pulsators wash the clothes perfectly and thoroughly, so one doesn’t have to rinse the laundry repeatedly.