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Print more effective than TV for watch ads: Seiko VP Mazumder

NEW DELHI: Seiko, which has gone in for a major launch of their clocks in India after establishing themselves as watch manufacturers, feels that print advertising has a greater effect than any other medium as far as selling clocks go.
 
Seiko India sales & marketing VP Niladri Mazumder also told indiantelevision.com that while the brand will put much more than five to six per cent of the revenues that normally goes into advertising and marketing, there are no plans of taking on a brand ambassador in the immediate future.


He said that taking on a brand ambassador had its own merits and pitfalls. Seiko will take its own time before taking on someone to promote the brand. 
 
He said though television commercials had already begun, the print medium gave ‘immediate returns’. However, other methods such as billboards were also being used, apart from the Internet.


Seiko India is a wholly owned subsidiary of Seiko Japan set up around 130 years earlier, and the clocks available in India are all imported.
 
 
Seiko Watch India president Tetsuji Ishimaru said the luxury clocks launched in India at a press meet here range between Rs 1700 to Rs 33,900.
 

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