Primesite East appoints Ranjit Banerjee as group account director

Primesite East appoints Ranjit Banerjee as group account director

MUMBAI: Primesite, Mudra Group‘s specialist out-of-home communications unit, has appointed Ranjit Banerjee as group account director for its Kolkata office. Prior to this, Banerjee was senior manager at Outdoor Advertising Professionals (a joint venture of Rediffusion YR between Selvel Vantage Group). 
 
Primesite senior vice president Mandeep Malhotra, "I am happy to have Ranjit on board. He will head Primesite Kolkata as well as be involved in opening doors for all other business like Kidstuff, Celcius, Ten Integrated and Terra. I am confident that his experience in the Calcutta and east markets will surely take Primesite Kolkata to the next level of professional excellence."
 
Banerjee has over 12 years of professional experience and has handled clients such as Aircel, Maruti, Airtel, Bacardi, PSI and USL. He started his career with Sight, a local Outdoor Advertising media owner in 1997. Thereafter, in 2001 he moved to Ogilvy & Mather where he supervised the execution of various campaigns as well as tracked the outdoor media campaign for competition.