Pretty Secrets partners Girliyapa to find if size matters

MUMBAI: Pretty Secrets, India’s young and empowering lingerie brand launched yet another witty campaign with Girliyapa, India's leading women centric channel for entertainment. The video titled ‘Ladies Room Backchodi’ humorously addresses the problems faced by women about their sizes and that PrettySecrets has a solution for the same.

The AV begins with two women in a trial room who have gone for lingerie shopping. They end up debating on which is better – big size or small size? They use tote bag and clutch bag to convey the implication of the breast size. The conversation eventually makes them realise the stereotypes society has imposed on women. There is judgement about women depending on their size; small is assumed as ‘sporty one’, while the well-endowed is usually labeled ‘sexy’ all the time! The protagonists realise both are lovely in their own way.

PrettySecrets founder and CEO Karan Behal says, “In today’s times, people have started stereotyping everything. With our campaign we wanted to bring across this strong message in a very fun & playful way. PrettySecrets is for every women, size doesn’t matter. We want women to get the best comfort & a perfect fit irrespective of their size. And with a team so seamless and exciting it was pleasing experience to work on the video.”

TVF head of brand partnerships Vijay Koshy adds, “In our first partnership with Pretty Secrets, we made a topical video around Christmas and New Year holidays with the sketch 'Long weekends'. The second time we are taking a more category focused approach with Nidhi Bisht and Nidhi Singh talking about a problem all girls relate to.”

With the best of the digital influencers behind the campaign, it will be promoted via Facebook live, Instagram Stories, Snapchats, etc., using the hashtag and brand communication to support each of the content pieces.

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories