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Pretty Secrets partners Girliyapa to find if size matters

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MUMBAI: Pretty Secrets, India’s young and empowering lingerie brand launched yet another witty campaign with Girliyapa, India's leading women centric channel for entertainment. The video titled ‘Ladies Room Backchodi’ humorously addresses the problems faced by women about their sizes and that PrettySecrets has a solution for the same.

The AV begins with two women in a trial room who have gone for lingerie shopping. They end up debating on which is better – big size or small size? They use tote bag and clutch bag to convey the implication of the breast size. The conversation eventually makes them realise the stereotypes society has imposed on women. There is judgement about women depending on their size; small is assumed as ‘sporty one’, while the well-endowed is usually labeled ‘sexy’ all the time! The protagonists realise both are lovely in their own way.

PrettySecrets founder and CEO Karan Behal says, “In today’s times, people have started stereotyping everything. With our campaign we wanted to bring across this strong message in a very fun & playful way. PrettySecrets is for every women, size doesn’t matter. We want women to get the best comfort & a perfect fit irrespective of their size. And with a team so seamless and exciting it was pleasing experience to work on the video.”

TVF head of brand partnerships Vijay Koshy adds, “In our first partnership with Pretty Secrets, we made a topical video around Christmas and New Year holidays with the sketch 'Long weekends'. The second time we are taking a more category focused approach with Nidhi Bisht and Nidhi Singh talking about a problem all girls relate to.”

With the best of the digital influencers behind the campaign, it will be promoted via Facebook live, Instagram Stories, Snapchats, etc., using the hashtag and brand communication to support each of the content pieces.

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