MAM

Prasun Basu is Millward Brown South Asia MD

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/20/Nielsen%20Media%20Research.jpg?itok=Yrb9JQf2

MUMBAI: Brand, media and communications research company Millward Brown has appointed Prasun Basu to the post of managing director for the South Asia Region.

Basu will report in to Africa, Middle East and Asia Pacific (AMAP) CEO Travyn Rhall and will join the AMAP executive board. He will be based in Mumbai.

Basu replaces Shishir Varma who served as Indian operations MD for five years. He will be taking on the role of chief client officer for the AMAP region and will be based out of Dubai.

Basu‘s responsibilities in the new post involve leading Millward Brown‘s operations across India and also expanding operations in South Asia. Millward Brown currently has offices in Mumbai, Gurgaon and Bangalore.

Basu said, "I am delighted to have been appointed to lead Millward Brown across South Asia at such an exciting time for both the region and our company‘s development. From its set-up in 2008, the organization has grown significantly under Shishir‘s leadership. As relationships with our clients mature, it becomes more important than ever that we continue to provide our clients with the very best consumer-based advice on managing their marketing investments, as branding and the role of media increases in importance across the rapidly-changing but incredibly diverse region".

Basu joined Millward Brown in May 2011 as managing director of the East Africa operations, before he went on to lead the newly-formed Middle East and North Africa business units. Prior to Millward Brown, he was at Nielsen for five years in a number of positions, the latest being head of consumer research for the India Region as well as head of BASES for Africa, Middle East and India.

Rhall said, "Prasun is a hugely experienced researcher with a proven track record who will lead the business to best serve our clients in this increasingly important region. His rare management talent and passion for the business of brands make him an invaluable addition to both the India and regional management teams."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gas.jpg?itok=3e5b43lg
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/family-main-masti.jpg?itok=vMDy7Ahu
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/kalyan.jpg?itok=Vr5xGrxS
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/Flipkart800.jpg?itok=d_lkeoul
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/IPHONE_0.jpg?itok=rjOTD5BY
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/madhvan.jpg?itok=rb_NweV9
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories