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Prasoon Joshi is McCann Worldgroup Creative Leadership Council chairman

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MUMBAI: McCann Erickson India executive chairman Prasoon Joshi has been appointed the chairman of the ad firm?s worldwide creative leadership council.

He has become the highest-ranked creative professional in the New York-headquartered agency.

Joshi is the first Indian, and the second Asian to get a comparative role. The first was Tham Khai Meng, a Singaporean appointed worldwide creative director at O&M two years before. Meng also heads Ogilvy?s worldwide creative council.

Joshi said, ?I am excited and honoured at being given the responsibility and feel good that the refined Indian creative thinking has been given recognition. I will benefit from the experience McCann doesn?t have a global creative director. The chairman of the creative leadership council is responsible for McCann?s worldwide creative mandate".

The new role entails looking after the global creative product and at whatever makes the creative product better.

Joshi will preside over a council that has six senior officials from the creative side from different regions of the world ? US, Europe, Latin America and China. Some of the members of the council are Washington Olivetto from WMcCann, Brazil and Carol Lamb from McCann China .

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