MUMBAI: Pradeep Guha, representing the Advertising Council of India, takes over as the Asian Federation of Advertising Associations (AFAA) chairman.

Guha said “While the improvement on standards, ethics and practices of advertising has constantly been the objectives of the AFAA, there is a need to review it in the context of regional and national socio-economic development.

Advertising is at the crossroads and there is a pressing necessity to harmonise and strengthen interaction between Asian and multinational agencies which will be a key focus of AFAA.

The velocity of advertising movements must not only be dictated by economic activities but also ethics, cultural values and advertising standards that have been outlined in the Kuala Lumpur Declaration, Guha added.

The advertising fraternity meets again in New Delhi for AdAsia 2011.