MUMBAI: Prachar Communications has won the media planning and buying duties of Kingdom of Dreams (KOD), the live entertainment, theatre and leisure destination in Delhi.

There was no multi-agency pitch. The agency initiated talks with KOD and presented its strategy for communication to the company.

The account size is Rs 250 million annually, said Prachar Communications managing director Rajesh Jain.

“It took us 45 days to convince the client. During the time there were many presentations and discussions on the back of which we
won the business,” Jain added.

The creative duties of the company are managed internally by KOD.

For the record, ‘Great India Nautanki Company‘ (GINC) is the company behind the project of ‘Kingdom Of Dreams’. GINC is a combined venture of Wizcraft International Entertainment, Apra Group of Companies and Raghbeer Group of Companies.