MUMBAI: Prachar Communications has bagged the media and creative mandate of Dhanuka Pesticides.

The account size is estimated to be around Rs 100 million per annum.

The first communication campaign of the brand will be out in the first week of March.According to Prachar Communications MD Rajesh Jain, there was no multi-agency pitch that took place. In fact this is how they have won most of their accounts. The agency identifies clients‘ category and develops it.

Prachar Communications won the Dhanuka Pesticides‘ account on the back of the communication plan it had presented to the brand.

"It is a great opportunity to explore in rural India as we know it is the future of the country," Jain added.

Launched in 1980, Dhanuka Group is actively involved in development, manufacturing and marketing of quality and eco-friendly pesticides.