Announcing the appointment Aegis Media Asia Pacific CEO Patrick Stahle says, "Ashish has very quickly proved that he has the right balance of discipline and vision to further enhance the South East Asia region, under his leadership. The launch of Posterscope India last year is just one example highlighting this."

He will be responsible for identifying opportunities to launch the division across other countries within the region, enhance the out-of-home capabilities and encourage centres of excellence.

Bhasin joined Aegis Media in June 2008 and ever since has been responsible for launching new services and divisions helping in the growth of the business. His sphere of activity includes markets such as Singapore, Thailand, Indonesia, Philippines, Vietnam and South Asia. He is also a member of the Aegis Media Asia Pacific Executive Council.

Avers Bhasin,"This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in the Asia Pacific and ensure that our clients continue to get the absolute best from our out-of-home offering."

Posterscope has a presence in 12 cities across India and has 34 new clients.