Posterscope appoints Ashish Bhasin as Asia Pacific director

MUMBAI : Aegis Media‘s OOH division, Posterscope, has appointed Ashish Bhasin as director Asia Pacific. This is in addition to his current position as chairman, India and Ageis Media South East Asia, CEO.

Announcing the appointment Aegis Media Asia Pacific CEO Patrick Stahle says, "Ashish has very quickly proved that he has the right balance of discipline and vision to further enhance the South East Asia region, under his leadership. The launch of Posterscope India last year is just one example highlighting this."

He will be responsible for identifying opportunities to launch the division across other countries within the region, enhance the out-of-home capabilities and encourage centres of excellence.

Bhasin joined Aegis Media in June 2008 and ever since has been responsible for launching new services and divisions helping in the growth of the business. His sphere of activity includes markets such as Singapore, Thailand, Indonesia, Philippines, Vietnam and South Asia. He is also a member of the Aegis Media Asia Pacific Executive Council.

Avers Bhasin,"This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in the Asia Pacific and ensure that our clients continue to get the absolute best from our out-of-home offering."

Posterscope has a presence in 12 cities across India and has 34 new clients.

Latest Reads
Oakley unveils new brand movement with One Obsession campaign

MUMBAI: Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life, career or friendships.

MAM Media and Advertising Ad Campaigns
Reliance plans to raise $6bn for consumer biz

MUMBAI: Reliance Industries Ltd has planned to raise about Rs 40,000 crore ($5.8 billion) in fresh debt for expansion of its consumer business, according to a Bloomberg report. The Mukesh Ambani-led company will raise funds through loans and bonds, mostly in the Indian currency.

MAM Marketing Brands
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories