Post World Cup, Hindi GECs bounce back

MUMBAI: Facing bouncers and googlies from the cricket World Cup, India‘s Hindi general entertainment channels (GECs) have regained their old order in the television audience graph in the very first week after Dhoni‘s ‘Men in Blue‘ lifted the ‘Cup that Counts‘.

The Hindi GECs mopped up 1209 GRPs, after having lost 108 GRPs in the World Cup‘s final week run.

Star Plus has retained its pole position, after being ousted by Colors briefly for a week with a strategy that involved a cut down in ad inventory.

Star Plus led the week ended 9 April with 334 GRPs (261 GRPs in previous week), according to Tam data (HSM, 4+, C&S). It added 73 GRPs (gross rating points) and its new 10 pm show, Navya, clocked an average TVR of 3.4 in its debut week.

Star Plus also aired Star Parivar Awards on 3 April (Sunday), which clocked a TVR of 4.

Colors lost 51 GRPs and is back to its No. 2 position with 249 GRPs.

Zee TV, which was hit by the World Cup, added 50 GRPs tp close the week with 221 GRPs.

The channel launched a new show, Choti Si Zindagi, at the 7 pm band, which got an average opening TVR of 0.9. All its weekday shows saw an increase in viewership and ratings. It also aired two special episodes, which got good numbers.

Meanwhile, Sony Entertainment Television (Set) regained its No. 4 position by edging out sister channel Sab. Set added 32 GRPs to end the week with 152 GRPs while Sab, after adding 12 GRPs, took its week‘s tally to 139 (from 127 GRPs).

Imagine TV continues to find the going tough, ending with a 12 GRP loss to collect 58 GRPs during the week (70 GRPs previous week).

Star One and Sahara One were at 32 and 24 GRPs, according to Tam data.

Latest Reads
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories