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Post World Cup, Hindi GECs bounce back

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MUMBAI: Facing bouncers and googlies from the cricket World Cup, India‘s Hindi general entertainment channels (GECs) have regained their old order in the television audience graph in the very first week after Dhoni‘s ‘Men in Blue‘ lifted the ‘Cup that Counts‘.

The Hindi GECs mopped up 1209 GRPs, after having lost 108 GRPs in the World Cup‘s final week run.

Star Plus has retained its pole position, after being ousted by Colors briefly for a week with a strategy that involved a cut down in ad inventory.

Star Plus led the week ended 9 April with 334 GRPs (261 GRPs in previous week), according to Tam data (HSM, 4+, C&S). It added 73 GRPs (gross rating points) and its new 10 pm show, Navya, clocked an average TVR of 3.4 in its debut week.

Star Plus also aired Star Parivar Awards on 3 April (Sunday), which clocked a TVR of 4.

Colors lost 51 GRPs and is back to its No. 2 position with 249 GRPs.

Zee TV, which was hit by the World Cup, added 50 GRPs tp close the week with 221 GRPs.

The channel launched a new show, Choti Si Zindagi, at the 7 pm band, which got an average opening TVR of 0.9. All its weekday shows saw an increase in viewership and ratings. It also aired two special episodes, which got good numbers.

Meanwhile, Sony Entertainment Television (Set) regained its No. 4 position by edging out sister channel Sab. Set added 32 GRPs to end the week with 152 GRPs while Sab, after adding 12 GRPs, took its week‘s tally to 139 (from 127 GRPs).

Imagine TV continues to find the going tough, ending with a 12 GRP loss to collect 58 GRPs during the week (70 GRPs previous week).

Star One and Sahara One were at 32 and 24 GRPs, according to Tam data.

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