MAM

Post Anna, top 4 GECs gain

MUMBAI: A week after the Anna Hazare movement when the whole nation was hooked on to news channels, the Hindi general entertainment genre has seen a surge in viewership as the top four channels have upped their ratings.


As per TAM data for the week ended 3 September (HSM, C&S 4+), the whole GEC genre saw a 54 GRP (gross rating points) gain over the preceding week.


Sony Entertainment Television (Set) continued to be the second most watched Hindi GEC as it added 16 GRPs in the week to close with 258 points. Interestingly, Set now has four shows among the top 10 – KBC (5.2 TVR), C.I.D. (4.08 TVR), Bade Acche lagte Hain (3.94 TVR) and Crime Petrol (3.56 TVR). Also, the two-hour finale of X-Factor fetched a TVR of 1.8 TVR.


Star Plus maintained its top position, though it added just one rating point to close the week with 300 GRPs. The channel’s 7 pm show, Saathiya Saath Nibhana, is leading the roost with 6.3 TVR. It also has Pratigya (3.61 TVR) and Yeh Rishta (3.51 TVR) in the top 10 list of shows.


Colors and Zee TV also got a boost of 21 and 18 GRPs respectively. Colors ended the week with 249 GRPs while Zee TV collected 198 GRPs.


Colors’ Balika Vadhu (4.4 TVR) and Uttaran (3.92 TVR) were among the top 10 shows. The new weekend show, Veer Shivaji, opened with a TVR of 2.9.


Zee TV was mainly helped by a Ganesh Utsav special of its flagship fiction show, Pavitra Rishta.


Meanwhile, Sab shed 11 GRPs in the week to close with 117 GRPs (128 in previous week). Sab was followed by Imagine TV, which fell 3 points to 72 GRPs.


Star One and Sahara One ended the week with 35 GRPs each, according to TAM data.

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