Post Anna, news channels see a dip in viewership

Post Anna, news channels see a dip in viewership

TAM data

MUMBAI: After two-weeks of hysteria surrounding Anna Hazare’s crusade against corruption, television news channels have gone back to their old ratings graph.

The English TV news genre has dropped 33 per cent. As per TAM data, the English news genre, which was averaging 0.33
per cent share in the All India market (C&S, 25+) during week 30-33 (7 July – 13 August), had seen a jump to 0.55 points (66.67 per cent jump) in the two following weeks (14-27 August). However, in the week ended 3 September, the share has come down to 0.37 per cent.

In the Hindi news genre (HSM, C&S 15+), the share had gone up to 11.67 per cent (14-27 August) from an average of 5.7 per cent (7 July – 13 Aug). Here also, the genre has come down to 7.3 per cent, but it is still above its average share.