MAM

Pond’s urges Indian women to overcome their inner hesitations and #SeeWhatHappens

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/24/ponds.jpg?itok=4r_DJlML

MUMBAI: Pond’s, one of the world’s leading beauty and skincare brands, today launched an impactful campaign with the aim of bringing the issue of inner voices into the spotlight – and into mainstream media – enabling women to understand how common place inner voices are, and help them overcome the internal barriers these present.

The brand believes the world would be a better place if women stopped limiting themselves – in life and in beauty – and simply tried overcoming these internal barriers. This new campaign will be  across four key markets - India, Philippines, Thailand and Indonesia from June 2019.

Today, Ponds unveils the new hero film ‘The Boxer’, across all digital platforms. This film, developed by Ogilvy India and Singapore, is a heartwarming, sensitive story of a young Indian girl, pursuing her passion in boxing. She deals with the dilemma of  revealing this decision to her mother as her inner voice hold her back, creating a struggle between what she wants to do and what she thinks is expected of her. The film features local talent Khushi Joshi, who plays the role of the hero character, Mandeep and Iravati Harshe, who plays her mother.

Prabha Narasimhan, Vice President, Skincare and Colours, Hindustan Unilever Ltd, says “Pond’s is an iconic brand in India with great heritage and equity. It gives us great pride to give it a new take that encourages women to never hold back and 'See What Happens'.

With the power of social media, we hope to ignite conversations just like the film. Women still feel held back by their inner voices and we want to encourage them to share their stories. This is exactly what 'See What Happens' is all about."

Kainaz Karmakar and Harshad Rajashyaksha, Chief Creative Officers, Ogilvy India (West), says about the campaign, “We are really excited about launching the new world of Pond’s. It’s a world that is asking young girls to go ahead and say what is on their minds and do what is in their hearts. Society is ready for their bold moves. The time has come to go ahead and #SeeWhatHappens.

The story that launches this belief is about a young girl who has the strength to take on the blows of boxing, and yet she has not gathered the strength to break the news to her mom. Bob (Shashanka Chaturvedi) has done a great job of translating the story into a powerful film.”

Pond’s hopes to ignite a conversation amongst women across generations on how and when they’ve experienced inner voices, how they were successful in overcoming them. All in an effort to inspire and encourage others who have held back so far. #SeeWhatHappens pushes gentle a change – not in the world outside but the world within a woman’s heart and mind, unlocking the possibilities within her.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/uniqlo.jpg?itok=6FkAx1rR
UNIQLO Unveils India plans - announces 3 stores in Delhi area, with the first to open in october

MUMBAI: UNIQLO, the Japanese global apparel retailer, today announces the strategic rollout plan for its introduction in India this fall. Given the size and fast growth of the Indian market, the launch will for the first time involve three separate stores, to be able to offer LifeWear to as many...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/clever.jpg?itok=Cb0_NM5j
CleverTap names Miten Mehta as chief alliance officer to head its global partnership ecosystem

MUMBAI: CleverTap, the leading customer retention SaaS platform, announced today that Miten Mehta, has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions. Miten, Xoogler, is a senior digital transformation and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/ashish.jpg?itok=FZlzxRKI
World Emoji Day: Emojis For Brand Marketing

It is rightly said that ‘Pictures speak louder than words’. Emojis are the small icons that depict emotions or objects like food, snacks, clothes, weather, animals, accessories and many more! These are highly impactful if used correctly at the right place, right time and to the right people. It is...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/suniesh.jpg?itok=pomZmwnC
Sunish Jose appointed to lead global distributed delivery at Publicis Media India

MUMBAI: Publicis Media India announced the appointment of Sunish Jose as its lead for global distributed delivery. The global distributed delivery set-up is a centre of expertise catering to international markets on a full spectrum of digital, data, and tech services. It houses over 300 specialists...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/oppo.jpg?itok=G-JOjsA3
Sumit Walia appointed as vice president, product & marketing at OPPO India

MUMBAI: OPPO India recently announced the appointment of Sumit Walia as vice president, product & marketing to further strengthen OPPO's product offering and establish a stronger connect with Indian consumers.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/tnpl.jpg?itok=JG7EHGc-
BKT Tires signs up with Tamil Nadu Premier League 2019

MUMBAI: Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires, has signed on with Sankar Cements Tamil Nadu Premier League (TNPL)as the associate sponsors. TNPL will kick start its fourth edition on July 19, 2019. As associatesponsors, BKT’spartnership with TNPL...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/madhvan.jpg?itok=pidivnN9
Statement from the desk of Mr. Madhavan Menon, Chairman & Managing Director, Thomas Cook (India) Ltd.

MUMBAI: We categorically deny a rumour purposefully confusing Thomas Cook (India) Ltd with Thomas Cook Group Plc (UK), being forwarded via a social messaging platform. This rumour appears to have been created and spread deliberately with an intent to cause irreparable damage to the Thomas Cook...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/sathiyan.jpg?itok=97rnr4h3
Fast & Up ropes in table tennis marvel Sathiyan Gnanasekaran on it's fit squad

MUMBAI: Fast&Up has announced the signing of highly celebrated Indian Table Tennis Player Sathiyan Gnanasekaran as a new member of its ‘Fast&Up – Fit Squad’. This collaboration has taken place at a time when Fast&Up is on the cusp of its next phase of growth focusing on a larger share...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/savita.jpg?itok=e3vbzQjE
Sarvita Sethi appointed as Coca-Cola India and southwest Asia VP M&A, Harsh Bhutani as CFO

MUMBAI: Keeping with developing business needs and investment in talent development, Coca-Cola India has made two-key changes at its top management. It has appointed Sarvita Sethi as vice-president, merger, and acquisitions (M&A) and new ventures, and Harsh Bhutani as vice president - finance (...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories