Political ads to go up 30% in US this election

MUMBAI: The 2012 political elections has come as a boon for the local television channels in the US as candidates are expected to spend big monies on advertising.

According to a report by Reuters, the hard-fought, and expensive, battles will provide a welcome windfall for TV stations, particularly in the most tightly contested states that will decide if President Barack Obama wins re-election or loses to his yet-to-be-decided Republican opponent.

The experts believe that spending on political advertisement will go up by 30 per cent this year as compared to 2008. The increase might be attributed to the landmark "Citizens United" 2010 Supreme Court ruling, which ended most restrictions on donations by corporations and unions. This is the first presidential election since the ruling.

As per Reuters, the Court decision encouraged the creation of Super Political Action Committee (PACs) fundraising committees that can spend money to support a candidate but cannot officially coordinate with campaigns.

“Around 85 per cent of the money that is raised and spent on advertising historically goes toward local broadcast TV. In 2012, that could total between $2.5 billion to $3 billion,” Kantar Media‘s Campaign Media Analysis Group president Ken Goldstein told Reuters.

It is expected that the ruling will help boost the fortunes of local TV stations.

CBS Corp is among potential beneficiaries, which owns stations in Colorado, Florida, Pennsylvania and Michigan.

Other beneficiaries include Rupert Murdoch‘s Fox controls stations in Michigan, Florida and Pennsylvania, and Gannett Co with channels in Colorado, Florida and Michigan.

Meanwhile, which stations cash in the most will also depend on how quickly the Republican party settles on a nominee. A long, tightly-contested Republican Primary, for instance, could mean stations in the 6 March "Super Tuesday" states such as Massachusetts, Ohio, Tennessee and Virginia could see heavy activity from Republican spenders.

Even California may get an unexpected shot of campaign spending right before its 5 June vote if the Republican race is still up in the air.

Latest Reads
Vice India raring to break into a sprint

MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets.  Among the brands under its banner are ABInBev, Samsung, Uber, Airbnb and Google. Now, the agency within the Shane Smith, Suroosh Alvi-founded outfit is...

MAM Marketing MAM
Catch Spices rolls out new TVC with Vidya Balan

MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan. Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka...

MAM Media and Advertising Ad Campaigns
Unibic launches new campaign with mascot

MUMBAI: Unibic Foods, India’s 'real' cookie production company with one of the largest cookie manufacturing cookie facilities has ramped up its ongoing UBU campaign with some innovative additions.

MAM Media and Advertising Ad Campaigns
Jockey says play hard or don't in latest campaign

MUMBAI: Leading American inner-wear, active-wear and leisure-wear brand Jockey, has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. Athleisure includes products like tracks, hoodies, jackets, t-shirts, tanktops...

MAM Media and Advertising Ad Campaigns
Duroflex launches a unique yawn sleep song

MUMBAI: This World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep, The Duroflex Sleep Song.  Conceptualised and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into...

MAM Media and Advertising Ad Campaigns
Tata Motors signs three-year IPL deal with BCCI

MUMBAI: The Board of Control for Cricket in India (BCCI) yesterday announced its three-year association with Tata Motors as the official partner for the Vivo Indian Premier League (IPL). While brands now have started looking beyond cricket to spend advertising money, cricket continues to remain...

MAM Marketing MAM
Mahindra First Choice Services gets you to service your own car

MUMBAI: Mahindra First Choice Services (MFC Services), a chain of multi-brand car service workshops, and part of the $19 billion Mahindra Group, has launched a unique initiative, A Date with your Car. This one-of-a-kind experience will give car owners an opportunity to service their cars...

MAM Marketing Brands
Xiaomi partners TVF to promote latest TV range

MUMBAI: Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches and Mi LED TV 4A 32 inches from the brand Xiaomi. Under that, TVF's library of videos and web-series will be available across all Mi TVs, bringing TVF's...

MAM Marketing Brands
Sports sponsorship in 2017 up by 14%: SportzPower-GroupM report

SportzPower, in association with GroupM's sports arm ESP Properties, has released its 2018 report on sports sponsorship in India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories